PIONEERS 12 Interviews – A Research Project

Coaching for a Regenerative World

The 12 x 12 Research Project

The Question That Defines Our Future

The coaching profession stands at a critical juncture. As the world grapples with interconnected challenges like climate breakdown, ecological crisis, and systemic inequality, the traditional focus on individual performance is no longer enough. A more urgent question arises: How are coaches including sustainability, regeneration, and systems change in their work?

In 2025, a dedicated research project, 12 by 12, was launched by three coaches determined to find the answers.

A Global Exploration of Pioneering Practice

The 12 by 12 team conducted in-depth interviews with 12 pioneering coaches from around the globe. These practitioners are on the cutting edge, actively weaving climate, ecological, and systemic thinking into the very fabric of their coaching engagements, leadership development programs, and organizational change initiatives.

These interviews were structured around 12 key questions designed to explore the nuances of this transformative work…

How do climate, sustainability and ecology currently come into your work as a coach?
What originally prompted you to engage in climate change coaching, and what motivates you now?
How do you evoke awareness about the ecological and climate crisis in your clients?
How do you contract around climate related issues. Do you ever bring it up yourself?
What percentage of your revenue is generated by climate coaching-related work?
Which obstacles have you faced, and what have you learned (initial obstacles and those you faced once more established)?
How have you found support?
How has your work had a positive impact? Please illustrate or describe a success story.
How have your professional skills developed through working with clients on these issues?
What do you see as the contribution of coaching towards solving the climate and ecological crisis?
Which tips would you give fellow coaches interested in adding climate coaching to their work?
How do you think climate coaching will evolve?

What You Will Gain From Watching These Videos

Be Inspired: See the diverse and powerful ways coaches are redefining their purpose to meet this planetary moment.
Gain Practical Insight: Discover the many methodologies and mindsets used to successfully integrate concepts of sustainability, regeneration, and systems change into coaching models.
Learn from Experience: Understand the common obstacles faced by these pioneers and the practical strategies they employed to overcome
Receive Tips for Success: Gather actionable advice and resources that you can immediately apply to help your clients navigate complexity and drive systemic, long-term impact.

This is an invitation to evolve your practice to one that actively contributes to a thriving, regenerative future.