CCA-USA Member Meeting – Slow Marketing for Climate Coaches
Slow Marketing for Climate Coaches: Tending Your Online Marketing Garden Without the Icky Hustle
A lot of marketing advice treats your business like a machine you must feed every single day. Post more, sell harder, chase the algorithm. For climate coaches, that approach feels misaligned at best and extractive at worst.
There’s another way.
In this practical session, marketing strategist Jen McFarland of Women Conquer Business will show you how to think about your online marketing the way you’d tend a garden. You plant a few good things, you care for what you own, and you let the right work grow over time. No hustle, no funnels that make you cringe, no posting yourself into burnout.
Together, we’ll explore:
- What slow marketing is, and why it fits values-driven coaches better than ‘the hustle’ (that doesn’t work anyway)
- The assets you actually own versus the platforms you only rent
- How search and the occasional podcast guest spot can feed your garden while you rest
- A weekly rhythm built around your capacity, not someone else’s idea of what you ‘should’ do
- How to talk about your work without feeling icky, pushy, or out of integrity
This session is designed for climate coaches who want to be found without selling their souls to social media. Wherever you are in your business, you’ll walk away with a calmer, kinder way to market that respects both your values and your energy.
Please note that we’ll open the Zoom room 15 minutes before start to welcome new CCA-USA members.
Additional Details
Event Timezone Reference - Pacific Daylight Time
Presenter(s) Bio
Jen McFarland, MPA, founder of Women Conquer Business, is a marketing strategist and consultant based in Portland, OR. With more than 25 years of experience, she helps mission-driven solopreneurs and small teams market their work through "slow marketing" an anti-hustle approach that prioritizes depth, sustainability, and ethical engagement over speed and volume.
Jen is featured in the documentary Click the Link Below, which explores the ethical dilemmas of online marketing, a question that sits at the heart of how she works with clients.
Is This Event Being Recorded? - Yes
Event Language - English
Posted By - Rhett Redelings
Email - usa@climatecoachingalliance.org