CCA Work and Careers Pod: September meeting

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CCA Work and Careers Pod: September meeting

CCA Work and Careers Pod: September meeting

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In this meeting we’ll continue our discussion about climate communications, this time in the context of client segmentation.

Yale Climate Communications identifies “six Americas” in the context of attitudes toward climate: Alarmed (26%), Concerned (27%), Cautious (17%), Disengaged (7%), Doubtful (11%) and Dismissive (11%). This is an interesting start, but it doesn’t tell us much about the quality of feeling: for example, a Doomer or a Utopian could both be classified as Alarmed, but the messaging they require is quite different.

In this meeting, we’ll explore how we might segment clients (or create a list of what we might call “climate archetypes”) in order to better tailor our messaging to meet their specific needs.

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Event Timezone Reference - Paris

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Posted By - Joseph Gelfer

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Date And Time

Sep 5, 2023 @ 10:00 AM (CEST) to
Sep 5, 2023 @ 11:00 AM (CEST)


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